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Vira Noafarin
Perspective

Insights

Practical guides to web design, digital products, technical SEO, UX/UI and AI for people making important digital decisions.

  1. 01Strategy

    Why digital projects fail

    Almost never because of technology. Usually because nobody asked, at the start, what exactly this project was supposed to change.


    6 min read
  2. 02Product

    Do you need a website or a digital product?

    These are two different decisions, and confusing them is expensive. The real difference is what happens after launch.


    5 min read
  3. 03Technology

    When does a business actually need a custom system?

    Usually it does not. But there are a few clear signals that off-the-shelf software has stopped working.


    5 min read
  4. 04Growth

    SEO or advertising?

    It is the wrong question. Ask which option fits your current stage and which one still leaves value behind after you stop paying for it.


    4 min read
  5. 05Design

    How UX actually moves revenue

    Not through beauty. Through removing steps nobody notices until you measure them.


    5 min read