B2B ordering platform
Turning a phone-based ordering process into a system where distributors place orders without calling head office.
This is a Noafarin concept and is not presented as completed client work.
- Format
- Original Noafarin concept
- Business scenario
- Manufacturing & distribution
- Year
- 2026
- Capabilities
- Strategy، UX، Development، Integrations
TODAY / ACTIVE
98.4% SLA128
+12.6%94
READY
18
REVIEW
07
ACTION
WEEKLY DEMAND
2.8K UNITS
NEXT DISPATCH
16:45 / DOCK 3
Interactive concept
Try the ordering journey
Choose items, select delivery and confirm a demo order. The experience shows how repeated phone calls become a clear self-service workflow.
New purchase order
Select items
Industrial butterfly valve
PV-210
Centrifugal pump
PM-440
Production-line filter
FT-115
This is a usable concept prototype. Its data is illustrative and does not represent a real client or shipped product.
Walk the structure
This is the site’s full information architecture, down to the last level. Click into any section and keep going — the same route a real buyer takes to reach a technical specification.
Home
Workspace
Every dealer lands on a personal workspace: open orders, remaining credit, and the products they have bought before.
Challenge
In many manufacturing companies, orders still arrive by phone. Someone at head office takes the call, checks stock verbally, and re-keys the order into the finance system.
The result is predictable: data-entry errors, dependence on office hours, and no data at all about which distributor buys what, and when.
Discovery
Before designing anything, we spend a week with sales and support listening to real calls. A large share are not orders at all. Customers simply want to know when their delivery will arrive.
That discovery changes the scope: before a shopping cart, order visibility has to be solved.
Strategy
The first release is deliberately narrow: place an order, see stock, track status. Advanced reporting and tiered pricing move to phase two.
The success measure is defined before work starts, and it is something the client can check themselves: the share of orders placed without a phone call.
Approach
Rather than building a full portal from scratch, we first build a thin layer over the existing finance system. It lowers the risk and puts something real in distributors’ hands within weeks.
Design
The user of this system is not at a desk. They are in a warehouse, or in a vehicle, holding a phone in one hand. Design starts on mobile, and touch-target size and daylight legibility drive the decisions.
The order form is kept as short as possible. Each distributor’s previous order is preloaded because most orders are repeats.
Technology
The architecture is kept plain: a server-rendered web application, a relational database, and a scheduled sync layer against the finance system.
The delicate part is stock sync. Showing wrong stock is worse than showing none, so the data’s freshness and last-updated time are always surfaced to the user.
Launch
Launch is staged. Ten distributors use the system for two weeks with direct support. Their feedback helps us remove weak assumptions before a wider release.
Growth
After launch the focus is one number: what share of orders arrive without a phone call. Each month that number is reviewed and the next obstacle is removed.
Results
Proposed success measure
Because this is not a live client project, we do not invent results. On a real engagement, success measures are agreed before design and validated with live data after launch.